The XXIIth edition of the World Tourism Event, organized in collaboration with Veneto Region and the Municipality of Padua, is returning to Veneto Region and will be hosted in Padua in the splendid setting of Palazzo della Ragione, recently inscribed on the World Heritage List. The 2021 edition of the World Tourism Event dedicated to promoting Italian and international sites inscribed on the UNESCO Heritage List will be phigital, and will have a physical and digital dimension where contents will be intertwined in order to encourage the virality of the event in the best possible manner even on websites and social channels.
An extraordinary opportunity to learn and reflect on Unesco heritage sites and their importance in developing cultural and responsible tourism.
An exhibition area will be set up in Palazzo della Ragione where the public will discover the tourist and accommodation offer of different UNESCO sites, a rich programme of discussions with meetings and conferences on specific topics and a workshop reserved to Italian and international operators.
Italy is the country with the highest number (57) of sites inscribed on the Unesco Heritage List at a world level. Nine of these sites are in Veneto Region.
The Event not only aims at promoting sites and cities on the world heritage list, but also intends to offer an opportunity for reflection and discussion on tourism policies starting from the Unesco brand, in order to understand what its future may be and the strategies that are necessary to continue developing effective and sustainable promotion of the cultural, tangible and intangible offer, above all in terms of developing the tourism industry.